Flexify Flexify

Getting Started with Flexify

Find out how to create auto-synced Facebook Product Catalogs that enable Dynamic Product Ads, Facebook Shop and Instagram Shopping (psst… works with Pinterest and Bing too).
44 articles in this collection

Configure your Product Feed

Read first before starting using the Flexify app

Connect your Flexify feed correctly to your Facebook Product Catalog

Updated Jul 13, 2023

Standalone & Extension mode

Switch between Stand-alone and Extension modes at any time or even run both in parallel for enhanced flexibility and control over your Facebook catalog.

Updated Dec 18, 2023

Add Flexify as a Supplementary Feed

Use Flexify Extension Mode for Checkout on your Facebook or Instagram Shop

Updated Apr 11, 2025

Using the Flexify feed for Facebook and Instagram shops

Find the best solution for your store

Updated Nov 15, 2024

Where and how do I upload my product feed URL?

Upload your feed to your Facebook Catalog Manager/Commerce Manager

Updated Nov 12, 2024

Can I have a multi-language feed and a multi-currency feed?

Setup your catalog with our localization feature

Updated Nov 12, 2024

How to Submit My Product Feed URLs to Google Merchant Center: Stand-Alone Feed as a Primary Data Source

Use your Flexify for Facebook Stand-alone feed as a main data source on your Google Merchant Center account

Updated Mar 12, 2024

Using Flexify Stand-alone Mode to Power a WhatsApp Business Catalog

Use Flexify Stand-alone mode to create a custom Shopify product feed, connect it to Meta Commerce Manager, and power your WhatsApp catalog with full control. The feed auto-updates your Shopify products for seamless, hands-free catalog syncing.

Updated Jun 16, 2025

Content of the Product Feed

What data from Shopify can be pulled into the Facebook Product Feed?

Updated Oct 2, 2024

Google Product Categories and Attributes e.g. Gender, Color, Brand, Material, Size, Style, etc.

Having a google_product_category for each product in your feed is recommended by Facebook.

Updated Nov 15, 2024

Include First/Cheapest Available Variant vs. Include All Variants

Explaining the difference between Flexify Stand-alone mode variants options

Updated Jan 6, 2025

Search Engine Optimized (SEO) Titles and Descriptions, Flexify Metafields

You can use your search engine optimized titles and descriptions instead of the regular ones or override them with metafields

Updated Dec 27, 2024

Setting the base collection

You can generate a unique feed for any Shopify collections

Updated Nov 12, 2024

How to provide importer information when you sell in India?

Selling in India

Updated Nov 15, 2024

Product Media Feeds Setup (Images and Videos)

Enhancing Your Feeds for Meta (Facebook and Instagram) with Custom Featured & Additional Images

Create custom metafields in Shopify to choose the main and additional images for your feeds, enabling a more visually enhanced display of your Shopify products on Facebook and Instagram.

Updated Mar 14, 2024

Specify Product Images

You can specify which product images should be used in the feed

Updated Nov 15, 2024

Additional_image_link

Specify more than one image

Updated Apr 11, 2024

Use Your Shopify Product Videos for Facebook and Instagram Ads

Manage your Product videos effortlessly in Meta Commerce Manager using Flexify feeds

Updated Mar 21, 2025

Concepts

Shopify Variants vs. Facebook Products

Variants, Products, Product Groups - what's the difference?

Updated Apr 7, 2025

Currencies

Which currencies are supported?

Updated Sep 2, 2021

Limitations of the free version

The free version of the app is limited to 1000 Shopify products in your feed

Updated Dec 13, 2019

Segments

Segments are subsets of products filtered by tag or collection

Updated Sep 2, 2021

Sync Time

By default your feed is updated once per day. On the premium plans hourly sync is available.

Updated Sep 2, 2021

Using the GTIN/MPN attributes with Flexify

The GTIN/MPN property is populated with the barcode or variant_sku options from your Shopify store.

Updated Sep 25, 2024

Sales Price and Compare-at price

Add Price, Strikethrough Price, or Percentage Off Overlays to Your Dynamic Ads by Using a Custom-made Facebook Catalog.

Updated Apr 16, 2025

Migrating from Shopify Facebook Sales Channel to Flexify

Pros and Cons

Updated Dec 8, 2023

Collections, Segments & Product Sets

Excluding certain products

Use Facebook products sets or Shopify collections to filter out certain products from your catalog

Updated Nov 15, 2024

How to Control Product Visibility on Facebook and Instagram Using 'Disabled_Capabilities'

Learn how to control product visibility across Facebook and Instagram Shops, Marketplace, and more using the 'disabled_capabilities' attribute in your Flexify feed

Updated May 5, 2025

Custom Labels

This is powerful stuff. You can use custom labels to enhance your ads or advanced product set segmentation.

Updated Sep 18, 2024

Custom Collection

Do I have to use the default collection?

Updated Sep 23, 2019

Synchronize Multiple Collections

By default Flexify either exports all products or a single collection. Use segments to export multiple collections.

Updated Sep 2, 2021

Automatically set Catalog Fields

Optimise & improve ad performance

Updated Jun 24, 2025

SuperFeed Documentation (Latest)

Product Feed URL

Use your Stand-alone feed URL to import your products into Facebook, Instagram, or Pinterest

Updated Nov 15, 2024

Product preview page

Manage Facebook data for a single product.

Updated Jan 27, 2025

Select Collection & Variants

Selecting the right collection & product variants will influence how many items show up in your Product Feed.

Updated Nov 15, 2024

Set Product & Price

This section explains the settings available to modify your product titles & prices.

Updated Jan 6, 2025

Optimize Images

Optimize your images to avoid showing badly cropped images in your ads.

Updated Aug 4, 2020

Schedule Feed Generation

Optimizing Feed Generation Timing for Meta Ad Campaigns

Updated May 29, 2024

Product Segments [paid feature]

Use product segments to target ads to specific tags or collections by creating product sets on Facebook or product group subdivisions on Google.

Updated Apr 15, 2024

Inventory Override

Learn how to specifically override product inventory values in your custom-made Facebook catalog for more precise control.

Updated Jan 6, 2025

Faster Sync Times

Faster sync times are available on the small, medium & large plans

Updated Sep 2, 2021

Segmentation by collection [paid feature]

How to use product segments to target ads to specific collections by creating product sets on Facebook?

Updated Nov 15, 2024

Segment your products by tag [paid feature]

How to create on Facebook product segments filtered by Shopify tag?

Updated Nov 15, 2024

Using Internal Labels to Create Product Sets on Meta

Use internal labels from your Flexify feed to filter products and create product sets for Meta campaigns like Dynamic Ads or Advantage+ Catalog Ads.

Updated Jun 27, 2025