Selecting your collection & variants will influence the total amounts of products that end up in your product feed & affects how your audience is built on ad platforms like Facebook.
COLLECTION #
Use the drop-down menu to select which Shopify collection should be included in your product feed. Shopify includes a collection called "all" by default, which contains all of your products. If you do not select a different collection, Flexify will use the "all" collection automatically. Before you save and generate your feed, verify in the preview section at the bottom of the page that the correct collection is selected.
Note: If you use a collection other than "all" - for example, a smart collection created in Shopify - please make sure that the collection is also available to the Online Store sales channel. In Shopify, smart collections automatically include products that match their conditions, and collection availability is controlled in the Sales channels section when the collection is created or edited. Also note that collections can include entire products only, not specific variants.
Tip: To review the number of products in the collection selected for your feed, open the following Shopify URL and replace MY_SHOPIFY_DOMAIN with your Shopify domain and all with the handle of the collection selected for the feed.
https://MY_SHOPIFY_DOMAIN/a/feed/v2/collection-info.xml?collection_handle=all
VARIANTS #
Shopify organizes items as products and variants.
For example, a T-Shirt may be one product with three variants: Red, Green, and Blue.
Depending on the selected option, Flexify can either include only the first variant, resulting in one item in the feed, such as T-Shirt, or include all variants, resulting in multiple items in the feed, such as T-Shirt Red, T-Shirt Green, and T-Shirt Blue.
Which option you should choose depends on how your Meta catalog is set up.
If you are using the Shopify Product Catalog automatically created by the Facebook and Instagram (app) sales channel together with Flexify Extension mode, you should select Include ALL variants. In this setup, Shopify manages the main catalog data, and all product variants must be included.
If you are using a custom Meta catalog together with Flexify Stand-alone mode and Flexify’s main feed, you can choose options such as Only include FIRST variant or Only include CHEAPEST variant if you want to reduce the number of items in the catalog.
IMPACT #
Your collection and variant settings influence how many items are included in the final feed.
- For the automatically created Shopify Product Catalog used with Flexify Extension mode, select Include ALL variants.
- For a custom Meta catalog powered by Flexify Stand-alone mode, options like Only include FIRST available variant or Only include CHEAPEST available variant can be used when you intentionally want to exclude additional variants.
PRODUCT STATUS #
Flexify only syncs products that are currently active and published to your online store. Products with the following statuses are automatically excluded from your feed:
- Draft - products not yet published
- Archived - products removed from your store
- Hidden - products not visible on your storefront
- Unlisted - products not discoverable via search or collections (Shopify feature introduced in October 2024)
Only products included in the selected collection and with an active status will appear in your final feed.