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Can I have multiple feeds?

No. You don't need multiple feeds. You want to leverage product_sets on Facebook instead.

As a general rule, you want to avoid having multiple feed URLs. While it is technically possible to import multiple feeds in online ad platforms such as Facebook, doing this is asking for all kinds of headaches:

  • Multiple feeds make your tracking setup more complicated.
  • Multiple feeds cannot contain the same product in different feeds.
  • Multiple feeds are a hassle to maintain.

If you need to segment your products you can do that on Facebook with product sets. Facebook allows you to create a product set based on the following fields:

  • Product Type
  • Brand
  • Price
  • Current Price
  • Product
  • Item Group ID
  • Gender
  • Condition
  • Size
  • Age group
  • Color
  • Material
  • Pattern
  • Custom Label 0
  • Custom Label 1
  • Custom Label 2
  • Custom Label 3
  • Custom Label 4
  • Name
  • Availability

You can then use those product sets to limit your ads to only show products in that set.